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Subscriptions

Unlocking the potential of subscriptions in Europe: Strategies for success

The subscription e-commerce model is taking Europe by storm. Consumers are eagerly embracing the convenience, value, and personalization of recurring deliveries for everything from meal kits to beauty products. As a merchant, this presents a massive opportunity to build predictable revenue streams and forge deep customer relationships.
Deidre Olsen
March 11, 2025
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Technology

Persistent storage for your Rails apps with Dokku and Docker

Michiel Sikkes
March 14, 2016
At Firmhouse, we're building Intercity Next. An open source hosting management panel for Ruby on Rails that hosts apps on servers of your choice.
Technology

Simple signup and login in your app (Part 2)

Michiel Sikkes
March 7, 2016
In my previous post, I showed you how to easily create a simple signup for your Rails app, without needing any external gems.
Technology

Basic signup in your Rails app with has_secure_password

Michiel Sikkes
February 29, 2016
The past week I've been working on a little web app that lets you post to a Twitter account as a group: http://samentweeten.nl.
Technology

Deploy your code to Dokku with Codeship

Jeroen van Baarsen
February 22, 2016
Learn how to deploy your code to dokku with codeship.
Technology

Run migrations on Dokku/Heroku deployment

Jeroen van Baarsen
February 15, 2016
We at Firmhouse are currently moving our projects over to a new version of Intercity, which is using Dokku as its backend. Dokku is a "Docker powered...
Technology

Schedule recurring jobs with Sidekiq 4

Jeroen van Baarsen
February 9, 2016
Something I keep getting back to is setting up scheduled recurring jobs with Sidekiq, even though some people say it's not the tool for the job...
Startups

Minimum Viable Products emerge from Experiments

Bob Jansen
January 15, 2016
Robbert wrote about most Minimum Viable Products (MVP) likely being an experiment. Lean Startup has been around for a while now...
Startups

Your MVP is probably just an Experiment

Robbert van Geldrop
January 14, 2016
During our last meetup in Eindhoven, we talked about the Minimum Viable Product, the MVP. This is one of the most popular...
Startups

Most Startups are Expensive Hobbies

Bob Jansen
January 13, 2016
I wrote this post originally in 2012 when the news of Kraft splitting in two companies was announced. According Dutch news sources...
Technology

Hybrid native apps are great for launching new mobile apps

Michiel Sikkes
January 11, 2016
At Firmhouse, we regularly build hybrid native apps when working on new mobile apps and Minimum Viable Products.
Technology

Use git blame more efficiently

Jeroen van Baarsen
November 23, 2015
Everyone has been there, that piece of code of which you think:“Wow, what a piece of crazy code, the person who wrote that should be ashamed of themselves.”
Technology

Instant cohorts and retention graphs for your Rails app

Michiel Sikkes
November 16, 2015
Knowing retention and churn is crucial to understanding whether you are doing the right things to get your product off the ground...
About us

We are shifting commerce for good

We are shifting commerce for good and a more sustainable tomorrow—a future where waste becomes resources and products are designed to be reused, repaired, and recycled.

Meet the team
Why Firmhouse

Why companies choose Firmhouse

Firmhouse is the platform of choice for inspiring brands launching subscription-based products in Europe. We make it easy to launch quickly, scale across borders, and deliver seamless customer experiences with real human support every step of the way.

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