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Subscriptions

Unlocking the potential of subscriptions in Europe: Strategies for success

The subscription e-commerce model is taking Europe by storm. Consumers are eagerly embracing the convenience, value, and personalization of recurring deliveries for everything from meal kits to beauty products. As a merchant, this presents a massive opportunity to build predictable revenue streams and forge deep customer relationships.
Deidre Olsen
March 11, 2025
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Product-as-a-Service

Reinventing the role of retail through Product-as-a-Service and subscriptions

Deidre Olsen
September 10, 2024
Find out why now is the perfect time to start your own Product-as-a-Service or subscription business.
Product

Feature of the week: Upgrades to prepaid plans

Deidre Olsen
September 4, 2024
You can now offer your customers an easy upgrade to prepaid plans with a streamlined process that improves customer loyalty and increases your cash flow. Set it up quickly with minimal integration using Firmhouse's new feature.
Subscriptions

What is the difference between subscriptions and memberships?

Deidre Olsen
September 3, 2024
Merchants are increasingly offering subscriptions and memberships, but what’s the difference between the two models? Discover more about the distinctions and advantages of each in our latest blog.
Product

Feature of the week: Shopify Single Sign-On

Deidre Olsen
August 28, 2024
The Shopify Single Sign-On allows your customers to access their customer portal using their existing Shopify credentials. The result is a more unified and user-friendly experience for your subscribers.
Product-as-a-Service

The difference between Platform-as-a-Service (aPaaS) and Product-as-a-Service (PaaS)

Deidre Olsen
August 27, 2024
Have you ever wondered what PaaS means? Two main acronyms stand out: Platform-as-a-Service and Product-as-a-Service. In this blog, we'll explain the difference.
Product-as-a-Service

What is Product-as-a-Service (PaaS)?

Deidre Olsen
August 20, 2024
With Product-as-a-Service, you can shift from traditional product ownership to a model focused on experiences, sustainability, and recurring revenue. This allows you to champion the circular economy, build stronger customer relationships, and extend the product life cycle.
Company

How Parfumado transformed its subscription model with Firmhouse

Deidre Olsen
August 13, 2024
With Firmhouse, Parfumado was able to offer more personalized and flexible subscription options, streamline processes, and provide a great user experience.
Product

From plateaued sales to sustainable growth: How recurring commerce helps e-commerce businesses thrive

Deidre Olsen
August 6, 2024
The global e-commerce subscription market is set to reach $904.28 billion USD by 2026. With recurring commerce, merchants can overcome plateaued sales, enjoy steady streams of predictable income, and align with consumer preferences for convenience.
Product-as-a-Service

Adding value beyond the product: Service components in recurring commerce

Deidre Olsen
July 30, 2024
Service components add value beyond core products and services. From personalized recommendations and customer support to seamless billing and payment systems and delivery options, these elements make for memorable e-commerce experiences.
Subscriptions

With subscriptions, merchants can unlock growth through customer retention

Deidre Olsen
July 23, 2024
Customer retention is the bread and butter of a thriving enterprise. With subscriptions, merchants can win the hearts of loyal customers, retain them, and start firmly planting roots.
Product

How recurring commerce builds customer loyalty amid economic shifts

Deidre Olsen
July 16, 2024
With recurring commerce, merchants can chart a sustainable journey toward success, built on a predictable, steady revenue stream. No matter the economic forecast, subscriptions offer customers greater ease, flexibility, and convenience, cultivating loyalty in the process.
Subscriptions

Using automation to reduce churn in subscription services

Deidre Olsen
July 9, 2024
By leveraging customer data, merchants can champion automation to personlize user experiences, no matter which products or services they offer. In doing so, they can build an emotional connection with people, serve up original, fresh content, and make the entire customer journey reliable and hassle-free.
About us

We are shifting commerce for good

We are shifting commerce for good and a more sustainable tomorrow—a future where waste becomes resources and products are designed to be reused, repaired, and recycled.

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Why Firmhouse

Why companies choose Firmhouse

Firmhouse is the platform of choice for inspiring brands launching subscription-based products in Europe. We make it easy to launch quickly, scale across borders, and deliver seamless customer experiences with real human support every step of the way.

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