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Unlocking the potential of subscriptions in Europe: Strategies for success
The subscription e-commerce model is taking Europe by storm. Consumers are eagerly embracing the convenience, value, and personalization of recurring deliveries for everything from meal kits to beauty products. As a merchant, this presents a massive opportunity to build predictable revenue streams and forge deep customer relationships.
The role of Product-as-a-Service models in the Circular Economy
Today the Circular Economy Week comes to a close. This week has been about inspiring, sharing ideas and emphasizing the circular economy and sustainability.
Why subscription services are on the rise & how to make yours a success
Subscription services are popping up everywhere for all kinds of products and services and are becoming increasingly popular. This McKinsey research states...
How a subscription business can help you serve your customer’s Jobs to be Done better
The Jobs to be Done framework acknowledges that it's not just someone's goal that determines what product or service he will choose...
How Apple & Tesla use services to build recurring and lasting relationships with their customers
Apple and Tesla both have deeply integrated offerings between software & hardware. Integration not only creates a strong position in the market, it allows for..
B2B subscriptions and the role of channel partners explained
You've heard of the subscription economy, and how people are becoming more and more interested in "renting" products rather than owning them...