Sell a subscription, not a discount.
Discount the first bag when they commit to three deliveries. Full price from order four.
Offers with a commitmentOrder 4 at full price
First bag€14.00€9.80
Commitment3 deliveries
Subscribe and save 30%
Black Friday and Cyber Monday 2026, a playbook for subscription brands
Turn Black Friday sales into customers who stay.
Sold once, €100,000 on Black Friday stays €100,000.
Sold as a subscription and kept with five plays,
the same customers bring in €1,104,300 by the next one.
Sold on Black Friday
Revenue in 12 months from one Black Friday
Black Friday
€100,000
Sold onceThe sale ends at checkout
Play 5 · Reward+€87,200
Play 4 · Catch the cancel+€115,200
Play 3 · Order two+€101,500
Play 2 · Existing subscribers+€112,500
Play 1 · Subscription+€587,900
Black Friday
€1,104,300
Sold as a subscriptionThe sale is where it starts
Example: 2,000 subscribers won on Black Friday at €50, delivered every 4 weeks.
Same Black Friday, sold two ways.
Both start at €100,000. Sold once, that is where it ends. Five plays decide where the subscription ends up.
Sell to the subscribers you already have.
Put a Black Friday add-on in the email they open anyway, with a one-click accept.
Offers in KlaviyoAccepted, no login, no code
A winter box for Bo, ready to add.
€18.00 €14.40 with this email
Winter Treat Box
Add to my next box
Make order two the reason to stay.
Tell them it's coming, show what's in it, and offer one thing worth adding.
Upcoming order event, branded portalOrder 2, +€20.40 on the reminder
Your 2nd order ships Friday 11 Dec.
SkipSwapPause
Add a Tin 01 to this order, 15% off
Catch the cancel.
Match the offer to the reason. Too much coffee on order two means skip a month, with a free sample.
Cancellation flow with OffersOffer picked for this reason
Why are you leaving?
I still have plenty left
Skip a month and we'll add a free sample.
Skip and get the sampleCancel anyway
Reward the ones who stayed.
A free tin on order five, a flag when someone skips twice. Tell Agent and it builds the workflow.
Workflows, built by AgentLive, 312 runs
You to AgentReward every 5th order with a free Tin 01 and tag them VIP.
Order count reaches 5Add product · Tin 01 at €0Klaviyo · set VIP to true
The deal, 100 spots
No volume fee on your first €100,000.
That is the Black Friday you planned for anyway. We only earn on what the plays add after it. Sell less than €100,000 on Black Friday? The rest carries into the months after, for 12 months.
Claim one of 100 spotsNew to Firmhouse? We launch you before 27 November, plays set up with you.
The case at €100,000
€0 on the sale you planned. 1% on what stays.
RevenueTo Firmhouse
Your Black FridayThe first €100,000 in sales, no volume fee€100,000€0
What the five plays addRepeat orders over 12 months, 1% volume fee€1,004,300€10,043
Advanced plan€399 a month for 12 months€4,788
Year one€1,104,300€14,831
About €68 in repeat revenue for every €1 to Firmhouse, and nothing on the €100,000 you were going to make anyway. Example: 2,000 subscribers won on Black Friday at €50, delivered every 4 weeks. Illustrative, not a forecast.
The playbook
Five things to do before 27 November.
New to Firmhouse? We launch you before 27 November: Offers, the order-two flow, the cancel flow and Agent workflows, set up with you. 100 spots. Already on Firmhouse? Message us in your portal and we'll set up the plays with you before 27 November. Offers, Workflows and the full cancellation flow are on the Advanced plan.
Repeat consumption runs on Firmhouse. firmhouse.com