Let’s discover & test your new propositions and products.

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Program Managers Innovation Teams Founders

Increase the impact of your innovation or startup program

Managing your program depends on involving the right mentors, expertise that match the needs of the participating teams. We organise high-quality workshops that cover all the meaningful topics in your program. We involve the right mentors and align their efforts and providing a birds-eye view on how your teams are doing.

  • Workshops on Lean Startup, Experimentation and Innovation Accounting
  • Organising mentoring & coaching
  • Mentor sync-up and program manager dashboards using Venturepulse
Bob Jansen
Bob Jansen Founder
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Build a product that people love

Creating a new product or proposition requires gathering insights from (potential) customers. Showing these real world learnings not only inform how to design and launch your product. Measurable progress helps you make the strongest business case for your stakeholders. We help you gather customer insights, design and run measurable experiments, and set up innovation accounting reports. We do everything that takes you from guesswork to proving that your proposition works; for both your team and stakeholders.

  • Business model design & testing
  • Jobs-to-be-Done focussed customer research
  • Experiment Design for solution testing
  • 1-on-1 mentoring on strategy and experimentation
Bob Jansen
Bob Jansen Founder
Contact Bob

Understand your customers’ need and turn it into a successful business

When looking to innovate and do proposition testing, you can hire us to design and build your working prototypes, user tests, and web and mobile apps. This will perfectly complement proposition experimentation and gathering user insights. We provide you with everything you need to test your assumptions with smaller and larger groups of (potential) customers, in a matter of days.

  • Design & development of web and mobile apps
  • Building landing page experiments
  • Prototyping & wireframing
Robbert van Geldrop
Robbert van Geldrop Partner
Contact Robbert


Innovation Toolbox

A set of tools to help you run rapid-fire experiments within large organisations, without getting stuck between compliance and risk.


Airstrip lets you easily set up and run landing page and early adopter sign-up experiments. Ideal for running proposition tests via Facebook Ads or other inbound and paid channels under your own brand.

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Pilot a subscription-based model for your products. GoMonthly allows companies and innovation teams to experiment with and roll out subscription payments for products customarily paid one-off via various retail channels.

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Formbox lets you quickly get a form online on your current website or landing page by integrating some HTML code. This allows you to have people fill out a form when you want to survey something, sign up for something, get beta signups for your app.

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Want to know more about our product?

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Companies we work with

ING Philips Unilever Sanoma Yes! Delft Vrije Universiteit Amserdam Let It Grow

General Inquiries

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