Done right. 

Make ideas last by setting the right priorities and focus for experiments. We help run the right experiments, launch your online experiments and ship the first version of your product.

Explore our products & services
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What makes experimentation hard

Executing on a new idea is hard. Going from initial signal to proof that the idea can work is all about focus, priorities and running the right experiments.

Identify the starting point of your experiment

Figuring out where to start is crucial in spending your time and effort on the right things. You don’t want to reinvent the wheel, but be only testing area’s posing real risks in your plans.

Run experiments that provide you with good data

Having identified what you should test is half of the work. The challenge in picking the right experiment for your learning goals is in keeping cost low and timelines short.

Deliver value on small scale is the real proof

The big trap of experimentation is to fall in love with just gathering data and insights. Ultimately experiments lead up to your first traction and happy customers.

We help you turn your idea into a healthy business.

We enable teams to learn about markets fast. We help you go from signal to evidence. No matter what skill level your team is, we help collect proof for your idea & execution. Through experimentation we help you launch a healthy business.

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Build the experimentation mindset of a founder

Mindset is the key to run experiments that lead to a healthy business. We have build businesses before and help you apply the right strategy & focus.

How we help.
Experimentation training & mentoring Icon arrow right

Proven training and mentoring delivered by experienced founders

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Run experiments with actionable outcomes

Successful experiments create actionable outcomes that help you make better decisions. We help you design experiments the right way, and make sure the collected data is actionable.

How we help.
Hands-on experimentation support Icon arrow right

We join your team to execute & analyse experiments

Experiment design & tracking using Dispatch Icon arrow right

Run the right experiment at the right time

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Launch experiments & get real commitment

It's time to go past the standard analytics collection as data in your experiment. Currency is the real commitment that great founders collect in their experiments.

How we help.
Launch online experiments with Airstrip Icon arrow right

Launch your online experiments fast

Flexibly charge your customers using GoMonthly Icon arrow right

Money talks. Proof your idea by receiving customer payments

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Get your product in the hands of real customers.

After identifying a problem worth solving, it's time to turn it into something people want. We help you get the first product in the hands of your customers so you can continue to experiment on your solution.

How we help.
First product launch Icon arrow right

We help create & ship the first version of your new product

What our clients are saying

We work with founders across different industries, operating independently or within existing companies.

"After exploring our initial hypothesis, we have
 tested our initial messaging via Facebook campaigns and landing pages with Airstrip."

Alexander zonneveld
Alexander Zonneveld

Senior Digital Product Manager - Philips

"Within the wonderful world of corporate innovation there's a lot of mentors, coaches, consultants and strategists, teaching theory "parrot fashion". This is fine if you're new to the game, but sometimes falls short when you move towards real world practises. The most valuable part about firmhouse is that you're working with seasoned entrepreneurs who have built and sold companies, these guys are the real deal and have the expertise to truly deliver with impact. "

Alexander ball
Alexander Ball

Managing FinTech Consultant - ING

Companies we work with

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