Shifting commerce
for good.

We're Firmhouse. Based in Rotterdam. Built for Europe. We help brands sell on repeat — subscriptions, rentals, memberships. Commerce that builds relationships, not just transactions.

We make it profitable to sell, produce and consume in a planet-positive way.

People are going to consume.

That's not changing. But how they consume? That can change.

The old linear model — make, take, dispose — is no longer viable. It leads to increasing costs, regulatory hurdles, and a future where both profits and the planet suffer.

But there's another path. Circular commerce. Products designed to be reused, repaired, returned. Customers who stay instead of disappear. Revenue that repeats instead of spikes.

This isn't about choosing between profit and planet anymore. In tomorrow's economy, they're one and the same. The most sustainable choice is becoming the most profitable one.

Profit and planet should point the same way.

Long-term relationships over one-time transactions. Circular flows over linear consumption. Access and outcomes over ownership and products. Sustainable profits over growth at all costs.

There's value in the other side too. We just value these more.

We built the platform we couldn't find.

One platform that handles recurring commerce end-to-end. Billing, customer data, communication, retention. Everything in one place.

No plugins. No workarounds. No stitching five tools together. Built here, for merchants here. European payments, European regulations, European way of doing business. Native.

Small team. Real people.

A small team. When you call, someone answers. When something breaks, we fix it. When you have an idea, we listen.

We'd rather get it right than get it first.

Meet the team

Meet the team

Get to know the team working to make commerce
better for people and the planet.

Get to know the team working to make commerce better for people and the planet.

Bob Jansen

Founder & CEO

Bob Jansen

Founder & CEO

Bob Jansen

Founder & CEO

Bram Bokdam

Developer

Bram Bokdam

Developer

Bram Bokdam

Developer

Denisa Ștefana Elgendy

Implementation Lead

Denisa Ștefana Elgendy

Implementation Lead

Denisa Ștefana Elgendy

Implementation Lead

Fatih Taş

Developer

Fatih Taş

Developer

Fatih Taş

Developer

Jeroen Roosenboom

Customer Success Engineer

Jeroen Roosenboom

Customer Success Engineer

Jeroen Roosenboom

Customer Success Engineer

Joshua Jansen

Developer

Joshua Jansen

Developer

Joshua Jansen

Developer

Laura v/d Kolk

Operations Lead

Laura v/d Kolk

Operations Lead

Laura v/d Kolk

Operations Lead

Michiel Sikkes

Founder & CTO

Michiel Sikkes

Founder & CTO

Michiel Sikkes

Founder & CTO

Veronika Tolpeeva

Developer

Veronika Tolpeeva

Developer

Veronika Tolpeeva

Developer

Youri v/d Lans

Developer

Youri v/d Lans

Developer

Youri v/d Lans

Developer

Get started

Scale your commerce business faster, with recurring revenue

From one-time to a lifetime, we help you to put customers at the heart of your business and build lasting relationships.