Turn cancellations into conversations

Collect feedback when customers cancel and give them tailored options to stay longer. Firmhouse helps you reduce churn and build stronger retention strategies.

Book demo

Book demo

Trusted by the brands you know

Feedback & winbacks

Smarter cancellation paths for stronger retention

Cancellations don’t have to be the end. With Firmhouse, you can design cancellation flows that ask customers why they’re leaving, offer them alternatives like pausing or or skipping orders, and collect valuable insights to improve your business.

Capture feedback, prevent churn

When customers try to cancel, Firmhouse gives you the tools to step in. Collect structured reasons, present win-back options, and direct them toward a smoother offboarding experience. You get insights, they get choice.

Feedback that matters

Collect cancellation reasons directly in the flow so you know what’s driving churn.

Feedback that matters

Collect cancellation reasons directly in the flow so you know what’s driving churn.

Feedback that matters

Collect cancellation reasons directly in the flow so you know what’s driving churn.

Options to stay

Offer pauses, plan changes, or incentives to keep customers on board.

Options to stay

Offer pauses, plan changes, or incentives to keep customers on board.

Options to stay

Offer pauses, plan changes, or incentives to keep customers on board.

How it works

How it works

How it works

Everything you need to reduce churn and learn


Cancellation reason capture

Ask short questions during cancellation to learn why customers leave.

Cancellation reason capture

Ask short questions during cancellation to learn why customers leave.

Cancellation reason capture

Ask short questions during cancellation to learn why customers leave.

Pause subscriptions

Let customers pause instead of fully cancelling.

Pause subscriptions

Let customers pause instead of fully cancelling.

Pause subscriptions

Let customers pause instead of fully cancelling.

Downgrade offers

Suggest smaller plans to match lower usage.

Downgrade offers

Suggest smaller plans to match lower usage.

Downgrade offers

Suggest smaller plans to match lower usage.

Incentive win-backs

Offer discounts or perks when cost is the issue.

Incentive win-backs

Offer discounts or perks when cost is the issue.

Incentive win-backs

Offer discounts or perks when cost is the issue.

Deferred cancellation

Delay cancellations until the current term ends.

Deferred cancellation

Delay cancellations until the current term ends.

Deferred cancellation

Delay cancellations until the current term ends.

Branching flows

Show different winback options depending on the reason selected.

Branching flows

Show different winback options depending on the reason selected.

Branching flows

Show different winback options depending on the reason selected.

Real-time analytics

See which reasons lead to churn and which win-backs make customers stay.

Real-time analytics

See which reasons lead to churn and which win-backs make customers stay.

Real-time analytics

See which reasons lead to churn and which win-backs make customers stay.

Actionable insights

Turn cancellation data into input for product and pricing improvements.

Actionable insights

Turn cancellation data into input for product and pricing improvements.

Actionable insights

Turn cancellation data into input for product and pricing improvements.

Transparent compliance

Ensure every flow remains customer-friendly and legally sound.

Transparent compliance

Ensure every flow remains customer-friendly and legally sound.

Transparent compliance

Ensure every flow remains customer-friendly and legally sound.

Trusted by the brands you know and love.

Scaling brands with recurring revenue, across Europe.

Trusted by the brands you know and love.

Scaling brands with recurring revenue, across Europe.

Trusted by the brands you
know and love.

Scaling brands with recurring revenue, across Europe.

Frequently Asked Questions

Check our frequently asked questions.

Can I fully customize the checkout?

Does your checkout really work anywhere on the internet?

How can I control what shows in the hosted checkout?

Can I host my checkout on my custom domain?

Do you offer integration of e-commerce tracking on your checkout?

Can I fully customize the checkout?

Does your checkout really work anywhere on the internet?

How can I control what shows in the hosted checkout?

Can I host my checkout on my custom domain?

Do you offer integration of e-commerce tracking on your checkout?

Frequently Asked Questions


Do customers have to answer feedback to cancel?

Can I customize the cancellation options?

What happens with the feedback data?

Is this compatible with all subscription models?

Will customers still be able to cancel easily?

Do customers have to answer feedback to cancel?

Can I customize the cancellation options?

What happens with the feedback data?

Is this compatible with all subscription models?

Will customers still be able to cancel easily?

Ga aan de slag

Versnel je commerce business met vaste inkomsten

Van eenmalig naar levenslang, wij helpen je om klanten centraal te stellen in je bedrijf en duurzame relaties op te bouwen.

Boek je demo

Boek je demo

Boek je demo

Book demo

Book demo