Turn cancellations into conversations
Collect feedback when customers cancel and give them tailored options to stay longer. Firmhouse helps you reduce churn and build stronger retention strategies.
Trusted by the brands you know
Feedback & winbacks
Smarter cancellation paths for stronger retention
Cancellations don’t have to be the end. With Firmhouse, you can design cancellation flows that ask customers why they’re leaving, offer them alternatives like pausing or or skipping orders, and collect valuable insights to improve your business.
Capture feedback, prevent churn
When customers try to cancel, Firmhouse gives you the tools to step in. Collect structured reasons, present win-back options, and direct them toward a smoother offboarding experience. You get insights, they get choice.
Feedback that matters
Collect cancellation reasons directly in the flow so you know what’s driving churn.
Options to stay
Offer pauses, plan changes, or incentives to keep customers on board.
How it works
Everything you need to reduce churn and learn
Cancellation reason capture
Ask short questions during cancellation to learn why customers leave.
Pause subscriptions
Let customers pause instead of fully cancelling.
Downgrade offers
Suggest smaller plans to match lower usage.
Incentive win-backs
Offer discounts or perks when cost is the issue.
Deferred cancellation
Delay cancellations until the current term ends.
Branching flows
Show different winback options depending on the reason selected.
Real-time analytics
See which reasons lead to churn and which win-backs make customers stay.
Actionable insights
Turn cancellation data into input for product and pricing improvements.
Transparent compliance
Ensure every flow remains customer-friendly and legally sound.
Get started
Scale your commerce business faster, with recurring revenue
From one-time to a lifetime, we help you to put customers at the heart of your business and build lasting relationships.