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The subscription e-commerce model is taking Europe by storm. Consumers are eagerly embracing the convenience, value, and personalization of recurring deliveries for everything from meal kits to beauty products. As a merchant, this presents a massive opportunity to build predictable revenue streams and forge deep customer relationships.

European customers who can pay with their preferred methods complete purchases more often and feel better about their shopping experience. This local touch helps customers feel at home during checkout—essential for subscription models that depend on long-term relationships.

Meet Jeroen Roosenboom, Customer Success Engineer at Firmhouse. In his role, he guides customers through implementing recurring commerce solutions that fit their specific needs. Drawing from technical know-how and business expertise, Jeroen has a knack for finding practical solutions to complex customer challenges.

Meet Laura van der Kolk, Head of Operations and HR at Firmhouse. As a true Jane of All Trades, Laura’s role is constantly evolving. She does everything from streamlining, scaling, and managing processes at the intersection of operations, finance, and HR to planning company retreats, invoicing customers, helping colleagues with HR-related questions, and cultivating a remote working culture.

Meet Denisa Elgendy, Implementation Owner at Firmhouse. She supports complex onboarding, and custom development, and serves as our unofficial Technical Account Manager for PRO+ clients. Her journey into process-building began with a childhood fascination with How It's Made on the Discovery Channel.

You can now enjoy direct references from customers, invoices, and orders in Firmhouse back to the corresponding entries in your Shopify admin. This update provides you with faster navigation and more control over your subscription data.

Our metrics dashboard brings you a streamlined way to manage your business metrics. It combines historical KPIs, real-time insights, and cohort analyses into an intuitive format, helping you understand your business at every level.

We’ve rolled out a feature that allows merchants to automatically pause subscriptions that don’t have any active products.

Our shopping habits can change for the better through consumable subscriptions—a practical way to rewire our purchasing patterns and make sustainable choices feel natural.

Our latest update automatically tags each first recurring subscription order, helping you quickly identify and connect with new subscribers—perfect for creating those memorable first impressions.

You can now better keep track of customers, orders, invoices, and products with sorting columns in overview pages. With this feature, your navigation is streamlined, data is more accessible, and you can more quickly find the information you need.