Articles

Deidre Olsen

Articles from this author.

Feature of the week: Upgrades to prepaid plans

You can now offer your customers an easy upgrade to prepaid plans with a streamlined process that improves customer loyalty and increases your cash flow. Set it up quickly with minimal integration using Firmhouse's new feature.

What is the difference between subscriptions and memberships?

Merchants are increasingly offering subscriptions and memberships, but what’s the difference between the two models? Discover more about the distinctions and advantages of each in our latest blog.

Feature of the week: Shopify Single Sign-On

The Shopify Single Sign-On allows your customers to access their customer portal using their existing Shopify credentials. The result is a more unified and user-friendly experience for your subscribers.

The difference between Platform-as-a-Service (aPaaS) and Product-as-a-Service (PaaS)

Have you ever wondered what PaaS means? Two main acronyms stand out: Platform-as-a-Service and Product-as-a-Service. In this blog, we'll explain the difference.

What is Product-as-a-Service (PaaS)?

With Product-as-a-Service, you can shift from traditional product ownership to a model focused on experiences, sustainability, and recurring revenue. This allows you to champion the circular economy, build stronger customer relationships, and extend the product life cycle.

How Parfumado transformed its subscription model with Firmhouse

With Firmhouse, Parfumado was able to offer more personalized and flexible subscription options, streamline processes, and provide a great user experience.

From plateaued sales to sustainable growth: How recurring commerce helps e-commerce businesses thrive

The global e-commerce subscription market is set to reach $904.28 billion USD by 2026. With recurring commerce, merchants can overcome plateaued sales, enjoy steady streams of predictable income, and align with consumer preferences for convenience.

Adding value beyond the product: Service components in recurring commerce

Service components add value beyond core products and services. From personalized recommendations and customer support to seamless billing and payment systems and delivery options, these elements make for memorable e-commerce experiences.

With subscriptions, merchants can unlock growth through customer retention

Customer retention is the bread and butter of a thriving enterprise. With subscriptions, merchants can win the hearts of loyal customers, retain them, and start firmly planting roots.  

How recurring commerce builds customer loyalty amid economic shifts

With recurring commerce, merchants can chart a sustainable journey toward success, built on a predictable, steady revenue stream. No matter the economic forecast, subscriptions offer customers greater ease, flexibility, and convenience, cultivating loyalty in the process.

Using automation to reduce churn in subscription services

By leveraging customer data, merchants can champion automation to personlize user experiences, no matter which products or services they offer. In doing so, they can build an emotional connection with people, serve up original, fresh content, and make the entire customer journey reliable and hassle-free.

Seamless integration: Transforming customer experience with unified commerce

With a unified commerce strategy, merchants can transcend omnichannel limitations, resulting in personalized customer journeys, optimized order fulfillment, and flexible payment and delivery options.