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Product

Feature of the week: Automatically pause subscriptions without active products

We’ve rolled out a feature that allows merchants to automatically pause subscriptions that don’t have any active products.
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Subscriptions

The psychology of sustainable consumption: Breaking and making habits

Our shopping habits can change for the better through consumable subscriptions—a practical way to rewire our purchasing patterns and make sustainable choices feel natural.
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Startups

How Jobs to be Done help you to segment based on causality, not correlation

One of the ways in which Jobs to be Done theory has helped me a lot is by changing my focus from correlation* *to causality.
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Startups

Using Jobs to be Done in a B2B context

While giving workshops on Jobs to be Done, and discussing the Milkshake example from Clayton Christensen, we’ve heard the same question...
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Startups

Startups have solved the easy problems, now comes the real work

Startups have been the innovators for the last 10 years. But they’ve only been solving the easy problems.
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Startups

Using Jobs to be Done findings to pick your strategy and reach your customers

In my last post I gave three steps for kickstarting your Jobs to be Done discovery. But what can you do with Jobs to be Done once...
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Startups

Kickstarting your Jobs to be Done discovery

In my last post I was talking about why knowing your customer’s Jobs to be Done is crucial for making products they’ll love.
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Startups

Know the Job to be Done to make products people love

Struggling to make a product that people are buying? Sure you’ve created the perfect product but it’s not selling?
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Startups

5 Unexpected insights from helping hundreds of entrepreneurs

In the past year we took helping startups to a whole new level with Firmhouse. We have supported the majority of Dutch...
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Startups

Experiment Examples To Get You Started Testing Your Idea

One of the most asked questions I come across when coaching and advising startup founders are about examples
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Startups

400.000+ people signed up for a Pokémon Go launch notification in one week, this is what we learned

A brief timeline of events, numbers and learnings on our side-project that went viral. More important; what value did we get from it?
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Startups

Strategy eats Lean Startup for Breakfast

Every successful start-up has started out small. Learn how to set priorities based on market types.
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Startups

Under the Radar: How Floorplanner Used Money From Cash-Flow to Buy Their Highly Funded Competitor

I sat down with Gert-Jan van der Wel and talked about their business, crucial moments and biggest lessons over the past years...
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Startups

Measuring Monthly Active Users

Three weeks ago, we decided that we are going to focus all our efforts for our app Sporzer towards increasing the number of Monthly Active Users (MAUs).
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