Shift Happens
Product
Summer '26 release: The Retention Edition
Black Friday is eleven weeks away. Most of the subscribers you win that week will decide in January whether they stay. Over the summer we built four capabilities that work together on exactly that: a new Klaviyo integration, Offers, Workflows, and a visual builder for Customer Portal v2. All four are in early access.
Bob Jansen
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Payments
WERO is coming. Here's what we know (and don't know) for subscription businesses.
The iDeal to WERO migration started January 8, 2026. By end of March, every checkout in the Netherlands shows the new "iDeal | Wero" logo. By 2027, iDeal as a standalone brand disappears. Here's an honest breakdown of what WERO changes, and what's still unclear.
Bob Jansen
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B2B
The European B2B Payment Option Your Shopify Store Is Missing: Pay-on-Account
European B2B buyers abandon checkout without Pay-on-Account. Fix your payment problem and capture lost sales with SEPA Direct Debit automation.
Bob Jansen
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Releases
Week of Nov 2, 2026
Agent: several tasks at once, one shortcut away
Agent now takes several tasks at once and opens from anywhere with ⌘J, plus subscription guardrails, Mollie Connect and 30 more improvements and fixes.
Week of Oct 26, 2026
Customer Portal date windows and steadier Shopify sync
Set the earliest and latest dates customers can pick in the Customer Portal, plus clearer Klaviyo audience counts and 5 fixes across Shopify, orders and shipping.
Week of Oct 19, 2026
One-click refunds, Shopify variant alerts and a customer details webhook
Refund a full payment in one click, catch removed Shopify variants before orders fail and sync customer details with a new webhook, plus 14 more improvements and fixes.
Week of Oct 12, 2026
Show delivery dates in the Customer Portal date picker
Show delivery dates in the Customer Portal date picker, plus 9 more changes.
Product
Product
Summer '26 release: The Retention Edition
Black Friday is eleven weeks away. Most of the subscribers you win that week will decide in January whether they stay. Over the summer we built four capabilities that work together on exactly that: a new Klaviyo integration, Offers, Workflows, and a visual builder for Customer Portal v2. All four are in early access.
Bob Jansen
·
Product
Feature of the week: Direct references to Shopify
You can now enjoy direct references from customers, invoices, and orders in Firmhouse back to the corresponding entries in your Shopify admin. This update provides you with faster navigation and more control over your subscription data.
Deidre Olsen
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Product
Feature of the week: Metrics dashboard
Our metrics dashboard brings you a streamlined way to manage your business metrics. It combines historical KPIs, real-time insights, and cohort analyses into an intuitive format, helping you understand your business at every level.
Deidre Olsen
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Payments in Europe
Subscriptions
Subscription cancellation compliance: The €50,000 reason to update your European subscription flows
New European rules demand easy subscription cancellation or face huge fines. Learn how to comply while turning simplified cancellation into a business advantage.
Bob Jansen
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Subscriptions
Unlocking the potential of subscriptions in Europe: Strategies for success
The subscription e-commerce model is taking Europe by storm. Consumers are eagerly embracing the convenience, value, and personalization of recurring deliveries for everything from meal kits to beauty products. As a merchant, this presents a massive opportunity to build predictable revenue streams and forge deep customer relationships.
Deidre Olsen
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Subscriptions
The psychology of sustainable consumption: Breaking and making habits
Our shopping habits can change for the better through consumable subscriptions—a practical way to rewire our purchasing patterns and make sustainable choices feel natural.
Deidre Olsen
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Customer stories
Customer story
How Zappie built a subscription experience that just works for Dutch parents
Zappie makes STEAM-based building kits that bring hands-on creativity to kids across the Netherlands. When they decided to offer them as a subscription, the vision was simple: effortless for parents, magical for kids. But beneath that simplicity sits a real operational challenge — and getting it right required the right platform.
Zappie
Customer story
How Zippit reached 1,000 subscribers and built a subscription experience that actually fits their brand
Zippit makes products that help people breathe better. Sports performance, sleep, overall wellness. Their approach is targeted solutions and guided nose breathing, backed by data-driven growth. When they decided to add subscriptions, they needed a platform that could keep up.
Zippit
Customer story
How Parfumado scaled their perfume discovery platform with Firmhouse
By breaking through the limitations of customization and scalability, Parfumado has successfully delivered personalized customer experiences. Since partnering with Firmhouse, they have achieved impressive growth, with year-over-year increases ranging from 50 to 75%.
Parfumado
From the team
Company
People of Firmhouse—Meet Jeroen
Meet Jeroen Roosenboom, Customer Success Engineer at Firmhouse. In his role, he guides customers through implementing recurring commerce solutions that fit their specific needs. Drawing from technical know-how and business expertise, Jeroen has a knack for finding practical solutions to complex customer challenges.
Deidre Olsen
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Company
People of Firmhouse—Meet Laura
Meet Laura van der Kolk, Head of Operations and HR at Firmhouse. As a true Jane of All Trades, Laura’s role is constantly evolving. She does everything from streamlining, scaling, and managing processes at the intersection of operations, finance, and HR to planning company retreats, invoicing customers, helping colleagues with HR-related questions, and cultivating a remote working culture.
Deidre Olsen
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Company
People of Firmhouse—Meet Denisa
Meet Denisa Elgendy, Implementation Owner at Firmhouse. She supports complex onboarding, and custom development, and serves as our unofficial Technical Account Manager for PRO+ clients. Her journey into process-building began with a childhood fascination with How It's Made on the Discovery Channel.
Deidre Olsen
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Archive
Summer '26 release: The Retention Edition
Bob Jansen
WERO is coming. Here's what we know (and don't know) for subscription businesses.
Bob Jansen
The European B2B Payment Option Your Shopify Store Is Missing: Pay-on-Account
Bob Jansen
Subscription cancellation compliance: The €50,000 reason to update your European subscription flows
Bob Jansen
Unlocking the potential of subscriptions in Europe: Strategies for success
Deidre Olsen
Why local payment methods matter for scaling recurring commerce across Europe
Deidre Olsen
People of Firmhouse—Meet Jeroen
Deidre Olsen
People of Firmhouse—Meet Laura
Deidre Olsen
People of Firmhouse—Meet Denisa
Deidre Olsen
Feature of the week: Direct references to Shopify
Deidre Olsen
Feature of the week: Metrics dashboard
Deidre Olsen
Feature of the week: Automatically pause subscriptions without active products
Deidre Olsen
The psychology of sustainable consumption: Breaking and making habits
Deidre Olsen
Feature of the week: Automatically tag first subscription orders in Shopify
Deidre Olsen
Feature of the week: Sorting columns in overview pages
Deidre Olsen
From first sip to last drop: Breaking down the consumable subscription lifecycle
Deidre Olsen
Feature of the week: Customer filters on plans and products
Deidre Olsen
Sustainability meets savings: The long-term financial benefits of eco-friendly choices
Deidre Olsen
Feature of the week: Identity document verification via Veriff
Deidre Olsen
“The ripple effect”: How small sustainable choices for consumable products add up
Deidre Olsen