Shift Happens
Zippit
How Zippit reached 1,000 subscribers and built a subscription experience that actually fits their brand
Zippit makes products that help people breathe better. Sports performance, sleep, overall wellness. Their approach is targeted solutions and guided nose breathing, backed by data-driven growth. When they decided to add subscriptions, they needed a platform that could keep up.
The challenge
Zippit needed a subscription setup that could grow with them. Two requirements kept getting in the way.
iDEAL was the first. For a Dutch brand selling to Dutch customers, iDEAL support isn't optional. Most subscription tools either didn't offer it or treated it as an afterthought.
Then there was customization. Zippit wanted full control over how the subscription widget looked and worked. Off-the-shelf tools gave them a template. They needed something they could shape to match their product flow and customer journey.
Most platforms forced a trade-off: either you get local payment support, or you get a customizable experience. Not both.
Why Zippit chose Firmhouse
Zippit's founder, Davy, connected with Firmhouse just as the team started exploring subscription options. Firmhouse offered iDEAL support and the flexibility to build a subscription experience that matched their brand.
"The thing I like most is how customizable our widget was and how willing Firmhouse was to help us create it."
What made the difference wasn't just the tools. It was the collaboration. Firmhouse worked directly with Zippit to build a subscription setup aligned with their customer journey and product strategy.
"With the help of the team we had customization done that I like a lot."
The results
Zippit reached 1,000 subscribers faster than expected. A subscription widget that matched their brand and product strategy meant customers trusted the experience. Conversions followed.
Behind the scenes, automation replaced a lot of the repetitive work. The team got time back to focus on product and customers instead of manual subscription ops.
Improving the product-page subscription experience also drove higher engagement. When the checkout feels native to the brand, customers don't second-guess it.
But the biggest realization was simpler than any of that.
"I think how willing you guys were to customize it surprised me the most!"
A subscription platform that adapts to your brand, instead of forcing your brand into a template, changes what's possible. For Zippit, it meant building a recurring-revenue foundation they actually want to build on.
How Zippit shaped their subscription offer
Zippit didn't copy what other brands were doing. They started with a different question: why does a subscription actually benefit our customer?
The answer shaped the offer. Not a default discount. Something that made sense for their specific audience.
"Think through how a subscription truly benefits your customer. A simple discount isn't always the answer."
That focus on customer value strengthened retention from day one.
What's next
Zippit keeps iterating. Refining the offer, testing new flows, looking for more ways to grow recurring revenue with Firmhouse as the backbone.
The flexibility they have now means new ideas ship without being held back by subscription tooling. For Zippit, what comes next is expansion, optimization, and a subscription experience that keeps evolving alongside their customers.
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