In 2008, Firmhouse came to life. With our pragmatic approach we've developed it into a sustainable business. We got to where we are today using our own resources, and that’s not by accident. It was intentional. It’s what we believe in, and it’s what we want to see more of in the world. Because our economy depends on healthy and sustainable businesses. On businesses that improve the lives of everyone involved, not just the shareholders. And we believe the world needs more of these. Our goal is to make that happen.
We believe in the power of businesses in improving people’s lives. Building healthy businesses improves the lives of everybody involved: customers, teams, founders, investors, and by extension the economy. The focus on early revenue makes businesses sustainable and not dependent on the next round of funding.
We enjoy seeing the occasional big funding announcements around the world; their boldness inspires us. But what matters most to us is where you get your money from. Because this influences your decisions as a business. With that in mind, we would take customers’ over investors' money, any day.
Building something that lasts is not rocket science. It all starts with a vision, a plan, and the experimentation mindset. Ship your product fast, talk to some people, and you're on your merry way. Where money comes from is what separates the healthy businesses from the not-so-healthy. Instead of focusing on investors, a sustainable business focuses on early revenue. Instead of relying on funding rounds, a healthy business creates a steady cash flow.
We have the manpower, the experience and the mindset to help you uncover your next business proposition. Not just with our services, but also by building the tools for testing ideas faster.
Over the years, we’ve grown organically. But we want to go faster, and make a bigger impact on the world around us. We aim to cause a paradigm shift in the market on how to start, run and grow a healthy business. And to turn the current way of starting overhyped, non-direct-revenue type of companies obsolete. Building a sustainable business in 2019 will be as sexy as playing the hyped startup game today.Join the team
Founder & Chief Business
Bob is founder and CEO of Firmhouse. Bob is responsible for growing Firmhouse and travels around Europe to meet founders record their stories.
On a daily basis Bob works with both startups...
Founder & Chief Technology
Michiel is the the co-founder and CTO of Firmhouse. He is a jack of all trades and helps everyone in the team coördinate work for client projects and the development of our own products. He's also...Read more
Partner & advisor
Paul is one of our advisors and investors. He helps us make better decisions, expand our horizon, and provides us with valuable insights.
Previously a successful in-house entrepreneur within...
Ruby on Rails developer
Joshua is one of our developers. He is passionate about kickstarting and shipping new products, and he’s been doing that for over a decade. In early 2015, he joined Firmhouse to help get products...Read more
Partner & Chief Ventures
Robbert van Geldrop is the Chief Venturing Officer of Firmhouse. He leads the venturing efforts of Firmhouse and has helped set up several ventures of this own, including Firmhouse Education. He is...Read more
Ruby on Rails Developer
Jeroen is our developer. A few years back he joined the Gitlab project as a volunteer, before it became a company. He was Gitlab’s “Merge Marshal”, responsible for reviewing merge requests and...Read more
Pim is our business developer. He helps corporate innovation teams speed up their experimentation by providing them the right tools and training. Previously, Pim has worked in eCommerce and had a...Read more
Mitchel is our Front-end Developer. He transforms designs in to a functional interface that works well across different internet browsers and devices. He likes to stay on top of new features to...Read more
Yann is our designer. He helps us create well thought-out interfaces that put the user in control. Yann is all about personal growth: He likes to put himself in situations where he’s forced to...Read more
Ruby on Rails Developer
Bram is our developer. He is passionate about development and hacking on an occasional side project. At Firmhouse, he likes to support clients with their projects and help develop the Firmhouse...Read more
Evelien is our user researcher. She helps us and our customers uncover real customer needs by conducting in-depth user research. Previously, she was involved in cutting-edge technology design...Read more