About firmhouse

We build healthy revenue-driven businesses, and help others build their own. We have the manpower, the track-record and the mindset to help you uncover your next business proposition.

Why we are here

Show the world the new blueprint for building healthy businesses.

In 2008, Firmhouse came to life. With our pragmatic approach, we've built it into a healthy business. We got to where we are today, using our own resources, and that’s not by accident. It was intentional. It’s what we believe in, it’s what we want to see more of in the world. Our economy depends on healthy and sustainable businesses; especially, the ones that improve the lives of everybody involved, not only that of the shareholders. The world needs more of these businesses. Over the years, we’ve grown organically. We want to go faster and make a bigger impact on the world around us.

Our principle: Revenue is the foundation of business

We believe in the power of healthy businesses that improve people’s lives. Building healthy businesses improves the lives of everybody involved: customers, teams, founders, investors, and in extension the economy. The focus on early revenue makes businesses sustainable and not dependent on the next funding round.

We enjoy seeing the occasional big funding announcements around the world; their boldness inspires us. But what matters most to us, is who you make money from. Because your source of money influences your decisions as a business. With that in mind, we would take customers’ over investors' money, any day.

How we will get there

We bring pragmatism & the experimentation mindset back to business.

Building a healthy business is not rocket science. It all starts with a vision, a plan and the experimentation mindset. Ship your product fast, talk to some people, and you're on your merry way. Where money comes from is what makes a healthy business different. Instead of focusing on investors, a healthy business focuses on early revenue. A steady cash flow is more important than the next funding announcement.

We have the manpower, the background and the mindset to help you uncover your next business proposition. Now we can also provide you with the tools to test new ideas faster.

What we do

Our core: Design, technology, experimentation & strategy.

Design and technology are at the core of today’s innovations, yet most organisations 'bolt it on' later. Young teams often hire external design and technology contractors, making them dependent on the agenda of others. Not having these skills within your team is a recipe for disaster. Our DNA is built of design, technology, experimentation and strategy; a powerful combination that makes us unique to helping you and your team innovate and build a healthy business.

Where we are going

We are making revenue-driven businesses sexy again.

Over the years, we’ve grown organically. We want to go faster and make a bigger impact on the world around us. We aim to cause a paradigm shift in the market on how to start, run and grow a healthy business. We aim to turn the current way of starting overhyped, non-direct-revenue type of companies obsolete. Building a healthy business in 2019 is as sexy as playing the hyped startup game today.

Join our team

Who we are

A team of skilled makers and founders.

Paul Bakker

Paul Bakker

Partner & advisor

Paul is one of our advisors and investors. He helps us make better decisions, expand our horizon, and provides us with valuable insights.
Previously a successful in-house entrepreneur within...

Paul is one of our advisors and investors. He helps us make better decisions, expand our horizon, and provides us with valuable insights.
Previously a successful in-house entrepreneur within high-tech security company Fox-IT, Paul then founded Offspark, which got acquired by ARM in 2015. He brings valuable experience from his dealings with multiple investments. He is passionate about fine dining experiences, technology, and games. At Firmhouse, he likes to help with structuring deals, thinking big and playing the devil's advocate. In his free time, he loves to play games, tinker with code and technology, and spend quality time with friends. He received a Master's degree in Computer Science from the TU Delft.

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Bob Jansen

Bob Jansen

Founder & Chief Business

Bob is founder and CEO of Firmhouse. Bob is responsible for growing Firmhouse and travels around Europe to meet founders record their stories.
On a daily basis Bob works with both startups...

Bob is founder and CEO of Firmhouse. Bob is responsible for growing Firmhouse and travels around Europe to meet founders record their stories.
On a daily basis Bob works with both startups and corporate innovators to minimise risks in their plans via experimentation. Making ideas testable and moving teams towards actions are the main results of his work. Bob has also helped lay the foundation for the Lean Startup community in the Netherlands and is passionate about street photography and traveling.

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Michiel Sikkes

Michiel Sikkes

Founder & Chief Technology

Michiel is the the co-founder and CTO of Firmhouse. He is a jack of all trades and helps everyone in the team coördinate work for client projects and the development of our own products. He's also...

Michiel is the the co-founder and CTO of Firmhouse. He is a jack of all trades and helps everyone in the team coördinate work for client projects and the development of our own products. He's also the main operational driver behind the StartupBox - our set of online tools that lets corporate teams experiment fast, securely, and compliantly to organizational regulations. His mission is to make all corporate compliance offers fall in love with Firmhouse. Before founding Firmhouse, he was freelancer and contributor to many open source projects. He's passionate about creating and launching new products that by gaining deep understanding of customers’ specific circumstances. He's also an avid disciple of the 'Job to be Done' business and product design theory. In his free time, he spends most of his time with his wife and little daughter and being a member of the city council of Gouda. Occasionally, he tries to spend a few hours on the weekend to create a new product, or figure out a new upcoming technology.

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Evelien Al

Evelien Al

User Researcher

Evelien is our user researcher. She helps us and our customers uncover real customer needs by conducting in-depth user research. Previously, she was involved in cutting-edge technology design...

Evelien is our user researcher. She helps us and our customers uncover real customer needs by conducting in-depth user research. Previously, she was involved in cutting-edge technology design projects spanning several countries and cultures. Evelien is passionate about everything psychology & tech related. At Firmhouse, she wants to help companies create products that solve real problems using Jobs-to-be-Done research and data analysis. Next to her work, she aims to get more women in tech by organising RailsGirls events. In her free time she likes to compose music, practise Krav Maga and hang out with friends in the pub. She received a Master’s degree in Media Technologies at Trinity College Dublin.

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Joshua Jansen

Joshua Jansen

Ruby on Rails developer

Joshua is one of our developers. He is passionate about kickstarting and shipping new products, and he’s been doing that for over a decade. In early 2015, he joined Firmhouse to help get products...

Joshua is one of our developers. He is passionate about kickstarting and shipping new products, and he’s been doing that for over a decade. In early 2015, he joined Firmhouse to help get products in the hand of customers with a pragmatic mindset and an optimistic attitude. He is currently leading their in-house product Airstrip, which helps corporate innovation teams set up and run landing page experiments in no time, avoiding compliancy hassle. In his free time, he loves riding his road bike (if the weather allows it) or work out at the gym. He loves football, enjoys playing board-/PS4 games and going out with friends.

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Robbert van Geldrop

Robbert van Geldrop

Partner & Chief Ventures

Robbert van Geldrop is the Chief Venturing Officer of Firmhouse. He leads the venturing efforts of Firmhouse and has helped set up several ventures of this own, including Firmhouse Education. He is...

Robbert van Geldrop is the Chief Venturing Officer of Firmhouse. He leads the venturing efforts of Firmhouse and has helped set up several ventures of this own, including Firmhouse Education. He is currently working on launching Firm.Builders, an education program and a fund for exceptional entrepreneurs who run healthy revenue-driven businesses. Before joining Firmhouse, Robbert was running (since 2004) his own software company BackupAgent, which was acquired by Acronis in 2014. In the course of growing his company, Robbert also founded the first Lean Startup Circle meetup group in continental Europe in an effort to create closer ties with other entrepreneurs facing the tough challenges of building a business.

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Yann Schaub

Yann Schaub

Product Design

Yann is our product designer. He helps us create well thought-out interfaces that put the user in control. Yann is all about personal growth: He likes to put himself in situations where he’s forced...

Yann is our product designer. He helps us create well thought-out interfaces that put the user in control. Yann is all about personal growth: He likes to put himself in situations where he’s forced to learn and believes that the best parts of life happen outside one’s comfort zone. At Firmhouse, he aims to reinforce a culture of experimentation and honesty. In his free time, he likes to experience different cultures, doing things that seem unreasonable at first, and dancing to electronic music - that is when he’s not standing behind the DJ-Decks. But even then, he’s probably dancing.

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Jeroen Baarsen

Jeroen Baarsen

Ruby on Rails Developer

Jeroen is our developer. A few years back he joined the Gitlab project as a volunteer, before it became a company. He was Gitlab’s “Merge Marshal”, responsible for reviewing merge requests and...

Jeroen is our developer. A few years back he joined the Gitlab project as a volunteer, before it became a company. He was Gitlab’s “Merge Marshal”, responsible for reviewing merge requests and making sure they complied with the platform’s quality standards. When Gitlab became a company, he joined the core team. In December 2014, he published the GitLab Cookbook, a 172-page book with over 60 hands-on recipes on how to efficiently self-host your own Git repository using GitLab.
He is passionate about development practices and team culture. At Firmhouse, he aspires to help and teach other developers internally, but also externally by being a coach for RailsGirls. In his free time, he loves to ride his motorcycle, and create stuff on his 3D-printer. He recently picked up flying drones -- that he prints himself.

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Bram Bokdam

Bram Bokdam

Ruby on Rails Developer

Bram is our developer. He is passionate about development and hacking on an occasional side project. At Firmhouse, he likes to support clients with their projects and help develop the Firmhouse...

Bram is our developer. He is passionate about development and hacking on an occasional side project. At Firmhouse, he likes to support clients with their projects and help develop the Firmhouse ventures. He regularly participates as a RailsGirls coach and in his free time loves to ride his motorcycle and go to the gym.

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