When a subscription is activated, paused, resumed, or cancelled, Firmhouse can automatically:

• Add or remove Shopify customer tags

• Keep Shopify customer segments up to date

• Trigger membership discounts directly in Shopify Checkout

This makes it easy to build fully automated membership, loyalty, and discount setups where:

• Active subscribers instantly receive the right benefits

• Cancelled or paused subscribers automatically lose access

• Customer data stays consistent across Firmhouse and Shopify

This removes the need for manual updates and ensures Shopify always reflects the current subscription state.