We are super excited to let you know that we have updated our check-out experience! We also enabled this check-out to be able to be configured for in-store signup experience. The latter, we call our two-step check-out process that enables a full retail experience, and allows e-commerce businesses to also be able to provide an omnichannel approach.
Letting customers subscribe to your products should always be easy, and create a seamless customer experience. From a company's perspective setting up and configuring the whole checkout flow (the whole process of check-out steps), is super easy. With our new checkout, it is now also possible to create a checkout that combines different products and plans!
This is how our new checkout page looks like:
Above is the first page of any signup flow; an overview of the subscription is given and the possibility to fill out personal details is provided. After this step; customers proceed to checkout (the payment page; page two), where they can pay with their desired payment method (e.g. iDEAL, Sofort, etc.). After a successful payment the last page of the checkout-flow is shown:
In the last page a short description of the order is given, subdivided in one-time and monthly cost, an overview of contact details and payment method is provided and the delivery address is noted. This checkout can even be adapted to localized countries, currencies and tax-rates!
You are able to customize and adjust the headlines, text, add your brand-name, and add additional form fields. Additionally, you can customize confirmation messages, add logos and set your accent color and, it is really easy to link to your terms and conditions. More information on how to configure these pages can be found here.
Measuring the performance of your e-commerce business requires capturing a lot of details on your conversions. Where do customers drop out and why, what is the order value, and possibly where do there occur any hiccups in the sign-up process that decrease the customer experience?
Looking at some alternatives to Firmhouse, almost no recurring check-out flows are allowing (or they are not able to provide) analytics and tracking on their checkout-pages. In the Firmhouse checkout flow you can track visits, conversions, and other metrics in your checkout flow by using a tag manager. Click here and learn how to set it up. Additionally, you can run your checkout flow on your custom domains too, increasing the user experience even further!
We are also super excited that we can now also enable in-store checkouts. This means that companies that are a webshop, or that arrange their subscriptions from a central location, and that want to sell subscriptions through their own -or other- retail channels (like franchisees stores or brick-and-mortar stores) can now do so. This keeps all the subscriptions in one central location, with only one subscription provider.
A synergy occurs when working with this omnichannel approach. One can benefit from the economies of scale and operational activities from one central point, yet now with a local shop attached to a subscription, you keep the personal aspects of a retail experience (touch and feel the product) and have the possibility for very easy servicing to the client in the future. This can provide a win-win-win for both subscription provider, store-owner and client.
Already a Firmhouse client? Here is how you can start today:
Existing clients can start using the new check-out flow today. This help center article will show you how to get started, or reach out to the Firmhouse team.
How does the two-step signup process work?
The sign-up process goes like this: a sign-up is made in-store (step one), however the checkout is performed on a central location from the subscription provider, for example on a website in the shop, or from the ease of home (step two). The subscription is activated and either the product is sent from a central location or they can take away the product from the store. Hence the name: two-step checkout. The subscriptions are then centralized, and the store-owner is compensated (through a lead fee or commission) for their effort of signing up the customer to a subscription.
