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Subscriptions

Unlocking the potential of subscriptions in Europe: Strategies for success

The subscription e-commerce model is taking Europe by storm. Consumers are eagerly embracing the convenience, value, and personalization of recurring deliveries for everything from meal kits to beauty products. As a merchant, this presents a massive opportunity to build predictable revenue streams and forge deep customer relationships.
Deidre Olsen
March 11, 2025
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Startups

Mapping your riskiest assumptions to find out what to test first

Robbert van Geldrop
September 21, 2018
Before you can design a good experiment you need to decide on what to test first, by extracting the riskiest assumptions your Plan A is based on.
Startups

To make a product work, fit it into the lives of your users

Evelien Al
July 31, 2018
Humans are creatures of habit. We prefer to stick to the things we know, and only switch to new solutions if our current solution is really inadequate...
Startups

How startups are like professional poker

Robbert van Geldrop
July 30, 2018
The startup has become a commodity as the cost of running a business has decreased tremendously and the available knowledge and tools for it have become...
Product

Coming to GoMonthly in July: Super Smooth operations

Michiel Sikkes
July 13, 2018
We already allow you to launch a subscription business for your product. Now we’re adding the next big thing: super smooth operations for device returns..
Product

Airstrip V2.7: Payment experiments, UX improvements and more

Evelien Al
July 11, 2018
This week we released another version of our online experiment builder: Airstrip! Here’s a quick overview of the most important features and updates....
Startups

Startups win by learning fast

Robbert van Geldrop
June 19, 2018
In the past 3 years we have been tracking the progress of many startup closely, because we organised mentoring across multiple startup accelerators and...
Startups

How to drive your startup into the ground without knowing it

Robbert van Geldrop
May 29, 2018
I’ve coached a ton of founders in the past years and the one thing which bothered me most is that founders can get a lot of things wrong...
Product

Airstrip V2.5: Visitor metrics, templates, and more!

Evelien Al
May 25, 2018
You might have heard a bit about one of our tools: Airstrip. We made Airstrip to help innovators launch their online experiments quickly...
Startups

How Jobs to be Done help you to segment based on causality, not correlation

Evelien Al
December 8, 2017
One of the ways in which Jobs to be Done theory has helped me a lot is by changing my focus from correlation* *to causality.
Company

Four weeks — Four learnings. Conclusions after working remotely from Bali

Yann Schaub
November 29, 2017
For the last four weeks I’ve been working remotely from Bali. In this post I’ll highlight my key takeaways from my time here in Canggu.
Company

Enjoying the mundane things — Halftime at the remote month

Yann Schaub
November 13, 2017
It’s been two weeks since we started working remotely from Bali. Time to draw a first conclusion. The two most anticipated...
Company

Working remotely from Bali: The promised land or working in isolation?

Yann Schaub
November 2, 2017
This series follows Joshua and Yann — a Developer and a Designer at Firmhouse — on their one month journey working remotely...
About us

We are shifting commerce for good

We are shifting commerce for good and a more sustainable tomorrow—a future where waste becomes resources and products are designed to be reused, repaired, and recycled.

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Why Firmhouse

Why companies choose Firmhouse

Firmhouse is the platform of choice for inspiring brands launching subscription-based products in Europe. We make it easy to launch quickly, scale across borders, and deliver seamless customer experiences with real human support every step of the way.

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