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Subscriptions

The psychology of sustainable consumption: Breaking and making habits

Our shopping habits can change for the better through consumable subscriptions—a practical way to rewire our purchasing patterns and make sustainable choices feel natural.
Deidre Olsen
November 18, 2024
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Startups

Podcast: Lessons from building Firmhouse for 10-years

Bob Jansen
March 22, 2019
Roughly a month ago, Maria Bahamam a.k.a Madam Rotterdam stopped by for an interview. Maria was part of the first Firmhouse Venture Lab cohort.
Company

What we learned running the second Venture Lab cohort

Bob Jansen
March 15, 2019
Yesterday we celebrated the graduation of the second cohort of Venture Lab entrepreneurs. We had a great afternoon...
Startups

How to use surveys the right way for testing your new business idea

Evelien Al
February 12, 2019
Customer development surveys tend to have a bad reputation nowadays: they’re known as costing a lot of time to create, and giving confusing answers at best.
Product

Optimising Dispatch for mentors with the Progress overview

Evelien Al
January 4, 2019
Some exciting and important updates for Dispatch are coming! Read all about it in this post.
Startups

How you can hack Lean Startup into your Agile process

Robbert van Geldrop
October 26, 2018
I was visiting the Agile By Example conference in Warsaw last Tuesday and had some interesting insights thanks to that.
Startups

Using the Jobs to be Done push & pull (forces) diagram to understand your product’s potential

Evelien Al
October 20, 2018
If there’s one concept from Jobs to be Done theory that has helped me understand customer behaviour better, it must be the Progress Forces Diagram.
Startups

“Get out of the building!” Participating in a Startup Academy weekend..

Evelien Al
October 17, 2018
Last weekend I participated in the Startup Academy, an event organised by Leon Pals at the Progress Bar, with the aim to..
Company

Progress report on Firmhouse Venture Lab

Robbert van Geldrop
October 16, 2018
We’re now 3 weeks in since we announced the second edition of Firmhouse Venture Lab and I have a lot of interesting news to share.
Startups

What an entrepreneur can teach an academic

Robbert van Geldrop
October 10, 2018
At the moment I’m working for a small company making software to help entrepreneurs build businesses, called Firmhouse.
Product

Announcing a new Dispatch…

Evelien Al
October 5, 2018
The last couple of weeks we’ve been busy at Firmhouse. While you might have heard less about Airstrip and GoMonthly..
Startups

Mapping your riskiest assumptions to find out what to test first

Robbert van Geldrop
September 21, 2018
Before you can design a good experiment you need to decide on what to test first, by extracting the riskiest assumptions your Plan A is based on.
Startups

To make a product work, fit it into the lives of your users

Evelien Al
July 31, 2018
Humans are creatures of habit. We prefer to stick to the things we know, and only switch to new solutions if our current solution is really inadequate...
About us

We are shifting commerce for good

We are shifting commerce for good and a more sustainable tomorrow—a future where waste becomes resources and products are designed to be reused, repaired, and recycled.

Meet the team
Why Firmhouse

Why companies choose Firmhouse

Firmhouse is the platform of choice for inspiring brands launching subscription-based products in Europe. We make it easy to launch quickly, scale across borders, and deliver seamless customer experiences with real human support every step of the way.

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