Articles

Deidre Olsen

Articles from this author.

The difference between Platform-as-a-Service (aPaaS) and Product-as-a-Service (PaaS)

Have you ever wondered what PaaS means? Two main acronyms stand out: Platform-as-a-Service and Product-as-a-Service. In this blog, we'll explain the difference.

What is Product-as-a-Service (PaaS)?

With Product-as-a-Service, you can shift from traditional product ownership to a model focused on experiences, sustainability, and recurring revenue. This allows you to champion the circular economy, build stronger customer relationships, and extend the product life cycle.

How Parfumado transformed its subscription model with Firmhouse

With Firmhouse, Parfumado was able to offer more personalized and flexible subscription options, streamline processes, and provide a great user experience.

From plateaued sales to sustainable growth: How recurring commerce helps e-commerce businesses thrive

The global e-commerce subscription market is set to reach $904.28 billion USD by 2026. With recurring commerce, merchants can overcome plateaued sales, enjoy steady streams of predictable income, and align with consumer preferences for convenience.

Adding value beyond the product: Service components in recurring commerce

Service components add value beyond core products and services. From personalized recommendations and customer support to seamless billing and payment systems and delivery options, these elements make for memorable e-commerce experiences.

With subscriptions, merchants can unlock growth through customer retention

Customer retention is the bread and butter of a thriving enterprise. With subscriptions, merchants can win the hearts of loyal customers, retain them, and start firmly planting roots.  

How recurring commerce builds customer loyalty amid economic shifts

With recurring commerce, merchants can chart a sustainable journey toward success, built on a predictable, steady revenue stream. No matter the economic forecast, subscriptions offer customers greater ease, flexibility, and convenience, cultivating loyalty in the process.

Using automation to reduce churn in subscription services

By leveraging customer data, merchants can champion automation to personlize user experiences, no matter which products or services they offer. In doing so, they can build an emotional connection with people, serve up original, fresh content, and make the entire customer journey reliable and hassle-free.

Seamless integration: Transforming customer experience with unified commerce

With a unified commerce strategy, merchants can transcend omnichannel limitations, resulting in personalized customer journeys, optimized order fulfillment, and flexible payment and delivery options.

How personalized subscription models are changing the game

With personalized subscription models, customers enjoy greater ease, convenience, and flexibility while merchants experience consistent revenue and sustainable growth.

The rise of recyclable and reusable packaging in online shopping

Merchants are building towards a more sustainable future by onboarding recyclable and reusable packaging systems for online shopping. This trend is keeping pace with environmental regulations and consumer preferences, simultaneously establishing the foundations for long-term growth.

Team building in the French countryside: Takeaways from our May 2024 retreat

As a remote-first startup, getting offline and meeting in real life is essential to our success. That’s why, twice a year, we get together in a new location to co-work, share meals, participate in activities, and most importantly, make memories.