Meet Denisa Elgendy, Implementation Owner at Firmhouse. She ensures the smooth sailing of complex onboarding and that projects are tailored specifically to client requests. As well, she supports unique propositions that require custom development, platform feature development, data migrations, and more. Denisa wears another hat as our unofficial Technical Account Manager for PRO+ clients, helping with direct communication, idea generation, and issue resolution.
Denisa’s journey to her current role began with her love of watching How It's Made on the Discovery Channel. She is an inquisitive learner and has always been fascinated by what’s going on behind the scenes. She’s the kind of person who will explore the murky depths below the tip of the iceberg. By investigating the intricacies and inner workings of the great unknown, Denisa has become a process powerhouse.
“It really translates into having this innate ability to build and improve processes,” explains Denisa. “For me, in a growing company like ours, I believe that it's something that we require for a healthy expansion.” Her ultimate goal is to become so fantastic at her job that it becomes redundant. “I think that really matches with my process obsession.”
From Day One at Firmhouse, Denisa has had the opportunity to take charge and learn on the go. She immediately jumped into leading her first-ever onboarding with Oot Granola, one of our biggest clients. “I joined officially on Monday and then on Wednesday they were like, “This is a project. These are the people. Good luck to you.”
The freedom and responsibility that came with this initial project resonated with Denisa. “It's something that really works well with me in general, being hands-on and making it work by being thrown in the deep end.”
At her first company retreat, Denisa knew she was part of something special right away. “I really couldn't believe it when we all kind of gathered there and we were sitting around the fire,” recalls Denisa. “This team of people that are so alike and yet so different at the same time, but have the same energy. I realized that I'm part of it.”
When Denisa first joined Firmhouse, what immediately stood out to her was the level of ownership and accountability that everyone has. “It translates on a day-to-day basis to really high-quality work,” explains Denisa. “This willingness to experiment and have a very lean working style. I think that's something that not a lot of companies have.”
Denisa feels part of a tight-knit community, one where everyone has each other’s back. She enjoys how Firmhouse embraces the notion of failing forward, meaning that people take a productive approach to setbacks. This allows her and her colleagues to figure out why something didn’t turn out as planned, proactively find a solution, and foster a culture of healthy building.
The BOLDKING launch is Denisa’s biggest milestone at Firmhouse to date. It was one of the more complex projects she has worked on. “For me, the process builder, it was really the pinnacle of everything that we've worked on for almost a year to really set everything in place to make this onboarding go really, really seamless.”
Outside of her professional pursuits, Denisa is passionate about cultural anthropology and learning about different cultures. Growing up in Romania, a country where she felt she never really belonged, Denisa became curious about the world beyond her borders. She loves perceiving the world through varied lenses and understanding the underlying forces that shape societies.
Denisa’s love for slow travel embodies her approach to exploration. She is all about embracing the art of not rushing when discovering a new place. Denisa often stays somewhere for an extended period, allowing her to gain a feel for local culture, take in her surroundings, and get to know people authentically.
Want to know more about the Firmhouse team? Click here to learn all about the people shifting commerce for good.
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