Data
Know your numbers. Act on them.
Estimated MRR, churn and cohorts in one view. Every report finance and ops ask for. And all your data in the tools you already use.
Estimated MRR · EUR
€ 48,210
+ 6.2% vs September
Every cohort, back to day one.
See how each month of new subscribers holds up over time. Cohorts go back to the day your project started, so you compare this year with your first.
Cohort retention · Daily Bean
Since project start
Started
Month 0
Month 1
Month 2
Month 3
Apr 2026
412 new
100%
78%
69%
63%
May 2026
438 new
100%
80%
71%
65%
Jun 2026
455 new
100%
79%
70%
64%
Jul 2026
471 new
100%
82%
73%
67%
Aug 2026
498 new
100%
81%
72%
Sep 2026
521 new
100%
83%
Oct 2026
540 new
100%
See it, report it, use it anywhere.
Metrics for the questions you ask every week. Reports for finance and ops. And an API, webhooks and MCP for everything else.
01
See what changed
Estimated MRR per currency, churn rate and chargeback rate on one dashboard. Churn feedback shows which products people cancel and why.
Estimated MRR per currency
Churn by product, with the reason
Saved and lost cancellations
Cancellations by product
October
Ethiopia Guji 250g
31 cancelled · 2.9%
House blend 1kg
22 cancelled · 1.8%
Decaf Colombia 250g
9 cancelled · 1.1%
Brew kit
4 cancelled · 0.6%
Forecast by shipment date
Next 4 weeks
02
Hand finance and ops their report
Outstanding invoices, refunds, discount usage, orders and payments as CSV. Long exports run in the background with progress and an ETA.
Nine standard reports as CSV
Forecast by shipment date
Progress and ETA on long exports
03
Use your data anywhere
Pull everything with GraphQL bulk operations. Get webhooks with an Idempotency-Key and send test events before you go live. Or let your own AI tool ask through the Firmhouse MCP.
Bulk exports as JSONL
Webhooks with Idempotency-Key and test events
Firmhouse MCP, in early access
API · Daily Bean
Live
bulkOperation · subscriptions
12,480 lines
webhook · subscription.cancelled
200 OK
webhook · test event
200 OK
mcp · churn by product
Emails redacted
Export ready
export.jsonl
What Data includes
Estimated MRR per currency
Churn rate and chargeback rate
Cohorts back to project start
Lifetime value
Churn prevention stats
Forecast by shipment date
Firmhouse MCP
Early access
Ask Oppy about your numbers
Early access
Recently shipped
How brands grow on repeat
How Zappie built a subscription experience that just works for Dutch parents
Read story
How Zippit reached 1,000 subscribers and built a subscription experience that actually fits their brand
Read story
How Parfumado scaled their perfume discovery platform with Firmhouse
Read story
How Firmhouse helped plnktn scale subscriptions across Europe
Read story
Questions about Data
Can I see churn per product?
How far back do cohorts go?
Which reports can I export?
How do I get our data into our BI tool?
Can our own AI tool read our data?
Do you show MRR per currency?
Works with Data
Why is churn up?
Noor Bakker · 09:00
Read churn feedback
212 answers
Compared cohorts
Apr to Oct 2026
Answer ready
Too much coffee
Oppy
Metrics to Klaviyo
Sent
Webhook to your system
Sent
Bulk export to your warehouse
Sent
Data to your AI tool
Sent
Apps and integrations
8 Nov
Failed
€ 42.60
11 Oct
Paid
€ 42.60
13 Sep
Paid
€ 42.60
16 Aug
Paid
€ 42.60
Payment recovery