Shift Happens

RSS

All posts

Summer '26 release: The Retention Edition

Bob Jansen

WERO is coming. Here's what we know (and don't know) for subscription businesses.

Bob Jansen

The European B2B Payment Option Your Shopify Store Is Missing: Pay-on-Account

Bob Jansen

Subscription cancellation compliance: The €50,000 reason to update your European subscription flows

Bob Jansen

Unlocking the potential of subscriptions in Europe: Strategies for success

Deidre Olsen

Why local payment methods matter for scaling recurring commerce across Europe

Deidre Olsen

People of Firmhouse—Meet Jeroen

Deidre Olsen

People of Firmhouse—Meet Laura

Deidre Olsen

People of Firmhouse—Meet Denisa

Deidre Olsen

Feature of the week: Direct references to Shopify

Deidre Olsen

Feature of the week: Metrics dashboard

Deidre Olsen

Feature of the week: Automatically pause subscriptions without active products

Deidre Olsen

The psychology of sustainable consumption: Breaking and making habits

Deidre Olsen

Feature of the week: Automatically tag first subscription orders in Shopify

Deidre Olsen

Feature of the week: Sorting columns in overview pages

Deidre Olsen

From first sip to last drop: Breaking down the consumable subscription lifecycle

Deidre Olsen

Feature of the week: Customer filters on plans and products

Deidre Olsen

Sustainability meets savings: The long-term financial benefits of eco-friendly choices

Deidre Olsen

Feature of the week: Identity document verification via Veriff

Deidre Olsen

“The ripple effect”: How small sustainable choices for consumable products add up

Deidre Olsen

Feature of the week: Product prices per country and currency

Deidre Olsen

Our October 2024 retreat: Shifting commerce for good in the French countryside

Deidre Olsen

Feature of the week: Minimum order threshold

Deidre Olsen

The drivers of servitization

Deidre Olsen

Feature of the week: Delete customer data

Deidre Olsen

The role of servitization in a changing economy

Deidre Olsen

Feature of the week: Headless React components

Deidre Olsen

Why modularity is the key to circularity

Deidre Olsen

Feature of the week: Embeddable subscription widget for Shopify

Deidre Olsen

Shopify subscriptions in Europe are getting a whole lot easier

Deidre Olsen

Feature of the week: Modify products in the Self Service Center

Deidre Olsen

Reinventing the role of retail through Product-as-a-Service and subscriptions

Deidre Olsen

Feature of the week: Upgrades to prepaid plans

Deidre Olsen

What is the difference between subscriptions and memberships?

Deidre Olsen

Feature of the week: Shopify Single Sign-On

Deidre Olsen

The difference between Platform-as-a-Service (aPaaS) and Product-as-a-Service (PaaS)

Deidre Olsen

What is Product-as-a-Service (PaaS)?

Deidre Olsen

How Parfumado transformed its subscription model with Firmhouse

Deidre Olsen

From plateaued sales to sustainable growth: How recurring commerce helps e-commerce businesses thrive

Deidre Olsen

Adding value beyond the product: Service components in recurring commerce

Deidre Olsen

With subscriptions, merchants can unlock growth through customer retention

Deidre Olsen

How recurring commerce builds customer loyalty amid economic shifts

Deidre Olsen

Using automation to reduce churn in subscription services

Deidre Olsen

Seamless integration: Transforming customer experience with unified commerce

Deidre Olsen

How personalized subscription models are changing the game

Deidre Olsen

The rise of recyclable and reusable packaging in online shopping

Deidre Olsen

Team building in the French countryside: Takeaways from our May 2024 retreat

Deidre Olsen

Recurring commerce is building towards tomorrow’s circular economy

Deidre Olsen

The advantages and challenges of servitization

Deidre Olsen

People of Firmhouse—Meet Bob

Deidre Olsen

3 Strategies to Market and Position a Subscription-Based Business

Bob Jansen

New at Firmhouse: product based contract terms, improved finance operations, and service channels

Bob Jansen

How COVID-19 affects Product Subscriptions

Simon Rombouts

Product-as-a-Service & subscription ideas to get you going!

Simon Rombouts

Debt Collection - Growling or Biting? [part 3/3]

Simon Rombouts

New Firmhouse Checkout & In-store Signup

Simon Rombouts

Debtor Management - Striking the right balance between considerate and stringent [part 2/3]

Simon Rombouts

The crucial aspect of any Product-as-a-Service company

Simon Rombouts

Firmhouse Protect: pre-credit management for rental & lease in e-commerce businesses

Bob Jansen

Welcoming Europe to Recurring Commerce with the Firmhouse integration for Shopify

Bob Jansen

8 questions to ask yourself when starting with Product-as-a-Service

Simon Rombouts

Turn your product into a subscription, three easy ways to start

Bob Jansen

How to retain e-commerce subscribers?

Cristina Quijano

Products-as-a-Service as an accelerator for circular economy

Bob Jansen

Now live: Advanced Asset Management & Tracking in Firmhouse

Bob Jansen

What is Recurring Billing and Subscription Management Software?

Cristina Quijano

7 Key metrics to track in your Subscription Business

Cristina Quijano

8 ways to acquire new customers for your subscription business

Cristina Quijano

How to start your subscription business?

Cristina Quijano

How PaaS can help you built a circular business case - a road map to circularity

Simon Rombouts

How Product-as-a-Service (PaaS) can help you deal with Seasonality?

Simon Rombouts

What is a subscription product?

Cristina Quijano

What are the main benefits of Product-as-a-Service for companies

Simon Rombouts

How to reduce subscriber churn? 5 helpful tips to try

Cristina Quijano

7 marketing tips to grow your Product-as-a-Service (PaaS) subscription business

Cristina Quijano

How to successfully launch your Product-as-a-Service (PaaS) Pilot?

Simon Rombouts

Capturing and Retaining Customers for your Subscription Business

Cristina Quijano

How To Set Your Subscription Pricing Strategy?

Cristina Quijano

Meet the new Firmhouse Subscriber self-service center

Simon Rombouts

Subscription Services Are Here to Stay

Cristina Quijano

Embracing Digital Transformation With As-A-Service Models

Cristina Quijano

The Product-as-a-Service Business Case Calculator

Simon Rombouts

The reintroduction of the term Product-Service Systems (PSS)

Simon Rombouts

Automate your customer acceptance checks with our new Focum integration

Bob Jansen

Make your product as a service obviously more awesome than owning it

Bob Jansen

Modern Product Characteristics that make for a great Product-as-a-Service offering

Simon Rombouts

The key product characteristics for a good Product-as-a-Service fit

Simon Rombouts

The revenue opportunity behind Product-as-a-Service

Cristina Quijano

The role of Product-as-a-Service models in the Circular Economy

Simon Rombouts

We raised €600.000 to accelerate the roll-out of our subscription & product-as-a-service platform.

Bob Jansen

Why subscription services are on the rise & how to make yours a success

Evelien Al

How a subscription business can help you serve your customer’s Jobs to be Done better

Evelien Al

How Apple & Tesla use services to build recurring and lasting relationships with their customers

Bob Jansen

B2B subscriptions and the role of channel partners explained

Bob Jansen

Podcast: Lessons from building Firmhouse for 10-years

Bob Jansen

What we learned running the second Venture Lab cohort

Bob Jansen

How to use surveys the right way for testing your new business idea

Evelien Al

Optimising Dispatch for mentors with the Progress overview

Evelien Al

How you can hack Lean Startup into your Agile process

Robbert van Geldrop

Using the Jobs to be Done push & pull (forces) diagram to understand your product’s potential

Evelien Al

“Get out of the building!” Participating in a Startup Academy weekend..

Evelien Al

Progress report on Firmhouse Venture Lab

Robbert van Geldrop

What an entrepreneur can teach an academic

Robbert van Geldrop

Announcing a new Dispatch…

Evelien Al

Mapping your riskiest assumptions to find out what to test first

Robbert van Geldrop

To make a product work, fit it into the lives of your users

Evelien Al

How startups are like professional poker

Robbert van Geldrop

Coming to GoMonthly in July: Super Smooth operations

Michiel Sikkes

Airstrip V2.7: Payment experiments, UX improvements and more

Evelien Al

Startups win by learning fast

Robbert van Geldrop

How to drive your startup into the ground without knowing it

Robbert van Geldrop

Airstrip V2.5: Visitor metrics, templates, and more!

Evelien Al

How Jobs to be Done help you to segment based on causality, not correlation

Evelien Al

Four weeks — Four learnings. Conclusions after working remotely from Bali

Yann Schaub

Enjoying the mundane things — Halftime at the remote month

Yann Schaub

Working remotely from Bali: The promised land or working in isolation?

Yann Schaub

Using Jobs to be Done in a B2B context

Evelien Al

Deploy early and often

Jeroen van Baarsen

Firmhouse Venture Lab 2017

Robbert van Geldrop

Startups have solved the easy problems, now comes the real work

Robbert van Geldrop

Using Jobs to be Done findings to pick your strategy and reach your customers

Evelien Al

Kickstarting your Jobs to be Done discovery

Evelien Al

Making PR reviewing work across projects

Michiel Sikkes

A case for the distributed internet

Michiel Sikkes

Know the Job to be Done to make products people love

Evelien Al

Filtering Facebook search spiders/bots and other automated requests (FB_IAB)

Michiel Sikkes

5 Unexpected insights from helping hundreds of entrepreneurs

Robbert van Geldrop

Automate office presence with Raspberry Pi

Jeroen van Baarsen

DeviceToken and turbolinks-ios

Michiel Sikkes

Review please

Bram Bokdam

Our plans for Intercity Next

Michiel Sikkes

Experiment Examples To Get You Started Testing Your Idea

Robbert van Geldrop

How our Rails 5 app served more than a million people in 2,5 weeks

Joshua Jansen

400.000+ people signed up for a Pokémon Go launch notification in one week, this is what we learned

Bob Jansen

Adventure Time

Joshua Jansen

Preview of the new Intercity UI

Michiel Sikkes

Tab Bar native-hybrid app with Xcode storyboards and Turbolinks 5

Michiel Sikkes

Firmhouse is looking for a front-end developer

Michiel Sikkes

Strategy eats Lean Startup for Breakfast

Robbert van Geldrop

Under the Radar: How Floorplanner Used Money From Cash-Flow to Buy Their Highly Funded Competitor

Bob Jansen

Integrate Brakeman in your workflow

Jeroen van Baarsen

Controlling HTML5 audio/video tags on mobile Safari

Michiel Sikkes

Announcing Formbox - our latest (ad)venture

Joshua Jansen

Setting up SSL for your Rails app

Joshua Jansen

Building an iOS app with Turbolinks-iOS

Joshua Jansen

Using Mixpanel Custom Queries

Michiel Sikkes

Measuring Monthly Active Users

Michiel Sikkes

The Purpose of Experiments in Startups

Robbert van Geldrop

Forcing a Rails database migration

Michiel Sikkes

Measuring Monthly Active Users

Michiel Sikkes

Announcing s3bucketpolicy.com

Jeroen van Baarsen

Setting up an S3 bucket for your uploads/assets

Jeroen van Baarsen

Persistent storage for your Rails apps with Dokku and Docker

Michiel Sikkes

Simple signup and login in your app (Part 2)

Michiel Sikkes

Basic signup in your Rails app with has_secure_password

Michiel Sikkes

Deploy your code to Dokku with Codeship

Jeroen van Baarsen

Run migrations on Dokku/Heroku deployment

Jeroen van Baarsen

Schedule recurring jobs with Sidekiq 4

Jeroen van Baarsen

Minimum Viable Products emerge from Experiments

Bob Jansen

Your MVP is probably just an Experiment

Robbert van Geldrop

Most Startups are Expensive Hobbies

Bob Jansen

Hybrid native apps are great for launching new mobile apps

Michiel Sikkes

Use git blame more efficiently

Jeroen van Baarsen

Instant cohorts and retention graphs for your Rails app

Michiel Sikkes

Make sure Redis is secure

Jeroen van Baarsen

Integrate Rubocop in your workflow

Jeroen van Baarsen

How I deploy a Rails app using Docker

Michiel Sikkes

How I build a Docker image for my Rails app

Jeroen van Baarsen

Start selling on repeat, or talk to us about your setup

Pricing that grows with you

Plans for every stage of repeat commerce. No lock-in.